As early as the 1930s, Hans Domizlaff, the doyen of German marketing, spoke of ‘brand-name products with brand-name faces’ and came to the conclusion: ‘The privilege of a brand-name product must be protected by a designation that cannot be imitated.’

When developing new brands, trademark lawyers are often not consulted until they are needed to apply for trademark protection, when the choice of a new sign has already been made and the advertising campaign is being prepared. It is not uncommon to discover only at this late stage that the new sign is not protectable as a trademark or that it infringes the trademark rights of third parties or that it is such a weak sign that it is difficult to enforce it even with trademark protection. Often, marketing experts lack advice from trademark law specialists who have knowledge of marketing and branding as well as an understanding of the work of advertising and marketing experts and can constructively support them.

This consultancy gap in the development of brands is closed by our brandeur® trademark consultancy service as the ‘missing link’ between marketing and trademark law. Under the brandeur® service mark, we advise companies on trademark law even before a trademark is registered, during the development phase of names, logos, dynamic signs, slogans and other signs that are to become a trademark. Our trademark-oriented brand development and brand strategy consultancy is carried out in close cooperation with your company's marketing department and the advertising agency working for your company.

Our branding support

• Early legal advice on trademark law in the initial phase of the development of a sign
• Early opinion on the protectability under trademark law of a sign
• Early search for possibly existing conflicting earlier trademarks
• Guidance on trademark law up to the registration of the trademark in Germany and abroad
• Legal support in trademark law during the life of the trademark