Our Branding Support

Developing new names for products, services, or even entire companies has become a complex task, particularly in the context of globalisation. On the one hand, name law and trademark law considerations play a role, as the new name or logo must be free of third-party rights and eligible for appropriate trademark protection. In addition, linguistic and cultural aspects must also be taken into account to avoid the newly selected name or the newly developed logo having a negative meaning in a foreign language or in a foreign cultural circle.

We can support you in this field with our trademark research capabilities, but also by providing advice based on our international experience in trademark matters. We provide this support service in the field of branding, i.e. the development of trademarks, under our service mark brandeur^®.

• Early trademark advice right from the start of brand development
• Early opinion on whether a sign can be protected under trademark law
• Early search for any potentially conflicting earlier trademarks
• Trademark support up to trademark registration at home and abroad