General Counseling | Branding and Trademark Development
 
  The selection of new names for products or services, or even for the entire undertaking, has become a complicated task, especially in the course of globalization. Legal aspects in view of names and trademarks thereby play an important role, as the own new name must be both, free from the rights of others and accessible to a corresponding own trademark protection.

Furthermore, linguistic and cultural aspects have to be considered, in order to avoid that the newly selected name has a negative meaning in a foreign linguistic area or a foreign culture. In view of the development of logos, too, cultural aspects and aspects relating to the trademark law have to be taken into account.

In this field we can support you on the basis of our search possibilities, and may also bring in our international experience in the field of trademarks for your advice.

For more information about our brandeur branding service please visit our branding website